I found the piece Why millennials are making memes about wanting to die by Deidre Olsen over at Salon to be a very worthwhile read. At first, I found the whole tide pod meme to be something so absurd that it was funny. The more I thought about it and the reaction it generated from those outside of what I call the Meme Economy, the more it dawned on me was that there was something unique yet oddly familiar with this whole thing.
Millennials — who were born and raised on the internet and produce and consume much of their culture there — have had our whole lives characterized by economic anxiety. We have a dismal economic outlook, the worst of any generation born since the Great Depression. And our own culture-making — this kind of nihilistic, cynical humor epitomized in memes like eating Tide Pods — is merely a reflection of our worldview. It is cathartic in a sense.
I think it is important for all of us to remember, especially people like me who are stepping into that next big “getting older” bracket where you get a bit more disconnected from modern society, that there’s just gonna keep being more in our world that we don’t understand. Guess what? It’s not our job to understand everything. But guess what? If you want to understand something, you can do that. Just look back at what you came from.
The early 90’s rock movement was the reflection for my generation. For this generation, it is tide pods and memes. The two things are very different but when presented through the lens of the generation identifying the movement and outlook for the world it’s all connected. How does another generation see the world? How do they feel about the future? Look at their creativity and their art. Through creativity and art we can understand each other and work together to create a better world.
By the way: read up on Meme Librarian Amanda Brennan.