Ditching The Hype and Focusing on The Community

This is where I live. This is the community I serve.

Like a computer our brains need to be restarted every once in awhile. Events and shifts over the last few years of my life have made me realize this. I no longer work to only serve kids, tweens, and teens. I no longer live in an urban area. I no longer live in a world which I fully understand. My life these days is very different than what it used to be, and with that I feel the need to reset myself. This post is an attempt to put this reset into practice using words to coalesce my thoughts into one coherent belief that moves me forward in my work as a librarian.

I believe that a strong part of the future of public libraries will be in focusing our efforts and services on a hyperlocal level. This differentiates from where I believe public libraries are focusing their efforts now, which is looking outwards towards everyone else in the profession to see what they are doing before acting themselves. No more is this apparent to me than the recent effort for public libraries to shift a lot of focus towards STEM/STEAM/Makerspace/Coding efforts. Please do not get me wrong: I believe in teaching and exposing citizens to things such as these, yet at the same time I do not believe in a one size fits all solution that can be applied to every public library. This is the case here, as it was with eBooks and any other “trends” in recent history.

The idea that we should be focusing our efforts and services on a hyperlocal level instead of looking outwards towards everyone else in the profession is doing became clear to me when I was completing a survey sent to me by our State Library. In that survey, participants were asked about STEM/STEAM/Makerspace in public libraries and nothing else. I understand that the point of the survey was to better understand the libraries in my state, but while reading it I thought of the following scenarios as I imagined another librarian in my state reading the email:

  1. The State Library is focused on STEM/STEAM/Makerspace in public libraries and we’re not doing this at all so we must be very behind.
  2.  The State Library created a survey about this, so it must be very important and I must get behind this trend even though I do not know if it is right for my community.
  3. I need to learn more about all things related to STEM/STEAM/Makerspace in public libraries and if I do not I risk losing patrons and support.

I understand that not everyone will follow one of the paths that I laid out above, but many will.  Human beings are creatures of habit and enjoy following the leader. There is probably something embedded into our DNA that makes us this way.

The problem with following the hype and trend of the moment is that it is usually fixated on something that worked well for one particular library and that it does not translate well to other libraries. When I lived in Portland, ME I felt like my library was focused on what happened everywhere else and the idea that “if they’re doing, we should be heading that way too.” In reality, Portland was its own very unique community that needed a specific set of programs and services. A huge part of why I moved to the Chattanooga Public Library in 2013 was because they were looking (and still do) at their programs and services on a hyperlocal level. Programs like DEV DEV, The 4th Floor, Makeanooga, and many more worked and continue to work because they are programs for that community, not programs that were copied/pasted from what someone else in public libraries was doing.

Why are we at where we are now? I believe that social media, large organizations, and large publications have led the charge towards public libraries focusing outwards towards everyone else in the profession instead of inspiring those in the profession to think for themselves and focus inward on their communities. A culture of “here’s how to be successful with your public library in 5 easy steps” combined with ego boosting catchphrases like “rock star librarian” have not helped us but instead presented public libraries with the path of least resistance.

How do we change the conversation? 

  • We need more public librarians out there willing to share their stories about how their focus on a hyperlocal level is benefiting their public library and their community. To start, I recommend following the work of librarians and libraries in New Zealand and Australia. You can do that by starting here with this Twitter list that I have compiled. The work done by the people and organizations is focused, inspiring, and uplifting.
  • Share through any platform that you feel comfortable with. I personally would like to see an increase in public librarians writing more and maintaining their own blogs or Medium profiles
  • Remind each other that our communities come before everything and to keep the message positive. Support and reminders from other public librarians is one way that we can spread the message that we need to focus our work locally.

Ditch the hype. Don’t copy and paste. Focus on your Community. This is what I believe to be the path forward.

Statistics: Blogging VS Medium

Here are the stats for a post I made on Medium two days ago (click to enlarge)
Here are the stats for a post I made on Medium two days ago (click to enlarge)
Here are the stats for the 15 most popular posts on this blog from Nov 2009 to Present (click to enlarge)
Here are the stats for the 15 most popular posts on this blog from Nov 2009 to Present (click to enlarge)

In two days, my post on Medium about Teen Tech Trends has been viewed 926 times and read 589.  Based on my crude mathematics, that’s 295 views per day.

In three years, my most popular post on this blog was viewed/read 15,045 times.  Based on my crude mathematics, that’s 14 views per day.

I don’t know what this means.  There are lots of variables that could be factored into this like tracking how many times these stories have been tweeted/liked/+1’d and more.

It could mean absolutely nothing or it could be a sign of a shift in how we write/share things on the internet.

No matter what, I thought that these statistics were pretty interesting.

My recommended library blog reading list

One of the first things I like to do when I’m in librarian mode is to catch up on library blogs.  If you click on my Google Profile picture above, you will find the library blogs that I read bundled if you’d like to read/subscribe to them.  I hope you find as much inspiration in them as I do!

Library blogs that I’m reading