Ditching The Hype and Focusing on The Community

This is where I live. This is the community I serve.

Like a computer our brains need to be restarted every once in awhile. Events and shifts over the last few years of my life have made me realize this. I no longer work to only serve kids, tweens, and teens. I no longer live in an urban area. I no longer live in a world which I fully understand. My life these days is very different than what it used to be, and with that I feel the need to reset myself. This post is an attempt to put this reset into practice using words to coalesce my thoughts into one coherent belief that moves me forward in my work as a librarian.

I believe that a strong part of the future of public libraries will be in focusing our efforts and services on a hyperlocal level. This differentiates from where I believe public libraries are focusing their efforts now, which is looking outwards towards everyone else in the profession to see what they are doing before acting themselves. No more is this apparent to me than the recent effort for public libraries to shift a lot of focus towards STEM/STEAM/Makerspace/Coding efforts. Please do not get me wrong: I believe in teaching and exposing citizens to things such as these, yet at the same time I do not believe in a one size fits all solution that can be applied to every public library. This is the case here, as it was with eBooks and any other “trends” in recent history.

The idea that we should be focusing our efforts and services on a hyperlocal level instead of looking outwards towards everyone else in the profession is doing became clear to me when I was completing a survey sent to me by our State Library. In that survey, participants were asked about STEM/STEAM/Makerspace in public libraries and nothing else. I understand that the point of the survey was to better understand the libraries in my state, but while reading it I thought of the following scenarios as I imagined another librarian in my state reading the email:

  1. The State Library is focused on STEM/STEAM/Makerspace in public libraries and we’re not doing this at all so we must be very behind.
  2.  The State Library created a survey about this, so it must be very important and I must get behind this trend even though I do not know if it is right for my community.
  3. I need to learn more about all things related to STEM/STEAM/Makerspace in public libraries and if I do not I risk losing patrons and support.

I understand that not everyone will follow one of the paths that I laid out above, but many will.  Human beings are creatures of habit and enjoy following the leader. There is probably something embedded into our DNA that makes us this way.

The problem with following the hype and trend of the moment is that it is usually fixated on something that worked well for one particular library and that it does not translate well to other libraries. When I lived in Portland, ME I felt like my library was focused on what happened everywhere else and the idea that “if they’re doing, we should be heading that way too.” In reality, Portland was its own very unique community that needed a specific set of programs and services. A huge part of why I moved to the Chattanooga Public Library in 2013 was because they were looking (and still do) at their programs and services on a hyperlocal level. Programs like DEV DEV, The 4th Floor, Makeanooga, and many more worked and continue to work because they are programs for that community, not programs that were copied/pasted from what someone else in public libraries was doing.

Why are we at where we are now? I believe that social media, large organizations, and large publications have led the charge towards public libraries focusing outwards towards everyone else in the profession instead of inspiring those in the profession to think for themselves and focus inward on their communities. A culture of “here’s how to be successful with your public library in 5 easy steps” combined with ego boosting catchphrases like “rock star librarian” have not helped us but instead presented public libraries with the path of least resistance.

How do we change the conversation? 

  • We need more public librarians out there willing to share their stories about how their focus on a hyperlocal level is benefiting their public library and their community. To start, I recommend following the work of librarians and libraries in New Zealand and Australia. You can do that by starting here with this Twitter list that I have compiled. The work done by the people and organizations is focused, inspiring, and uplifting.
  • Share through any platform that you feel comfortable with. I personally would like to see an increase in public librarians writing more and maintaining their own blogs or Medium profiles
  • Remind each other that our communities come before everything and to keep the message positive. Support and reminders from other public librarians is one way that we can spread the message that we need to focus our work locally.

Ditch the hype. Don’t copy and paste. Focus on your Community. This is what I believe to be the path forward.


      • We have developed our own branch level mission statement. Even though we still participate fully in the System Strategic Plan, we also have our own set of values. For us, we declare that we value Hospitality. That is one thing that frequently sets us apart from others. Because we are in a more rural area, that value is what keeps customers coming back again and again and again. They feel welcome and well taken care of. It is not the number of programs or gadgets or shiny things we have…it is the way we make them feel.

      • Deidrah! Wonderful! This is a great example of what I was thinking about. Having a strategic plan is great….having different branch level mission statements is amazing!

        I often think about “the way we make them feel” at my library as well. It is the one metric I cannot put a number to, but I know it is something we do really well.

        Keep up the good work. You are inspiring!

  1. This really resonates with me. I am the Adult Services Librarian in a rural county, one of only 7 FT staff, 700 miles from where I was born, right outside an urban area that doesn’t know we exist.
    I am still learning how to serve this community, but I have definitely figured out that copy / paste REALLY REALLY doesn’t work.

    • Thanks for reading and commenting Becky. I urge you to share your story! I think there are so many people feeling this same way and we all need to know that there are others like us out there!

  2. I have been thinking about this a lot. I’m a new graduate at a very small semi-rural branch, and I don’t see copy/paste working for us. I wonder about who is not being served in our library, and why? I’m looking for similar librarians blogging and posting on social media about their hyperlocal work but it’s hard to sift through all the noise sometimes! Thank you for providing the faves list, I will check it out.

    • I worry about the copy/paste library movement a lot. It is definitely the easy path and while it can result in some positive news and encounters, overall I don’t think it is a healthy way to move ahead in libraries. If I come across some librarians and writers that are talking about these ideas I will gladly share them with you.

  3. […] the fit for the community. Once again, we come back to the community. We once again realize that the work we do in a public library is never and has never been a copy/paste one size fits all and t… The path for all Summer Reading is community focused, always changing, and always looking inward […]

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