I struggle with being a Weezer fan, and a big part of it has to do with the band’s fan base. Sometimes it is great and sometimes it sucks. It is a thing that now weighs on me heavily when I listen to this band.
This is the way of the world these days. Fans believe that passion should be brought to the table at every moment. Coupled with the internet, a place where people feel the need to be as loud and obnoxious as they can dream of being, and what you have is a hot mess. Things just don’t feel right these days. The world feels a bit off, and I just can’t help but to point a finger towards fandom and being loud on the internet as one of the things contributing to this feeling.
Of course I still have social media accounts. We all do and we’re not getting rid of them anytime soon. These feelings have been brewing in me a long time. Facebook has basically replaced email with Messenger as one of the defacto ways to communicate with another human being (texting being the other). The Facebook News Feed however, is a mess of rubbish, noise, and advertising. Twitter seems to be the place to figure out a way to wittily relevant things in 140 characters or less. It used to be my favorite social media channel that would inspire me endlessly. Now I just want to close the window and log out.
Things are moving so very quickly. Things are so very loud. Sensory overload has taken us all over. We need a break from the fans, from social media, from the world. We need to learn what how to be human beings again.
If you are (and you probably are), I’m sharing the above screenshots as an example of what I think is a very good way to talk to your community using social media. To break down the details of how we do it here at the Benson Memorial Library, read below:
We tried Facebook, Twitter, and Instagram as our main social media feeds. Facebook by and far worked the best with the community. Instagram gets some likes and enough to update it every once in awhile. Twitter does nothing for our library.
We have three (of eight total) staff members who check our Facebook page. One person is in charge of scheduling most of the posts. The other two fill in posts from time to time. All of us will answer questions directed to the library or comment when the library is tagged.
One of my daily duties is to quickly browse the local Facebook groups: the ones that talk about local issues, the ones that advertise events, and the buy/sell/trade groups. If I spot something that can be helped by the library, I will respond with a comment, tag the library, and inform one of our staff members to respond to the inquiry. This is how we got the screenshots that you see above.
One of our staff members will use their account or the library Facebook account to respond to any comments. We do so in a way that introduces us, who we are, and what we can do. We always leave contact information in our comments so the community member can follow up outside of Facebook if they choose to do so.
What it all boils down to is something very simple: get your library out there where your community gathers (and yes, Social Media is a place where people gather!) and talk to your community. When you do, great things and connections will happen and your library and community will grow stronger because of it!
Like a computer our brains need to be restarted every once in awhile. Events and shifts over the last few years of my life have made me realize this. I no longer work to only serve kids, tweens, and teens. I no longer live in an urban area. I no longer live in a world which I fully understand. My life these days is very different than what it used to be, and with that I feel the need to reset myself. This post is an attempt to put this reset into practice using words to coalesce my thoughts into one coherent belief that moves me forward in my work as a librarian.
I believe that a strong part of the future of public libraries will be in focusing our efforts and services on a hyperlocal level. This differentiates from where I believe public libraries are focusing their efforts now, which is looking outwards towards everyone else in the profession to see what they are doing before acting themselves. No more is this apparent to me than the recent effort for public libraries to shift a lot of focus towards STEM/STEAM/Makerspace/Coding efforts. Please do not get me wrong: I believe in teaching and exposing citizens to things such as these, yet at the same time I do not believe in a one size fits all solution that can be applied to every public library. This is the case here, as it was with eBooks and any other “trends” in recent history.
The idea that we should be focusing our efforts and services on a hyperlocal level instead of looking outwards towards everyone else in the profession is doing became clear to me when I was completing a survey sent to me by our State Library. In that survey, participants were asked about STEM/STEAM/Makerspace in public libraries and nothing else. I understand that the point of the survey was to better understand the libraries in my state, but while reading it I thought of the following scenarios as I imagined another librarian in my state reading the email:
The State Library is focused on STEM/STEAM/Makerspace in public libraries and we’re not doing this at all so we must be very behind.
The State Library created a survey about this, so it must be very important and I must get behind this trend even though I do not know if it is right for my community.
I need to learn more about all things related to STEM/STEAM/Makerspace in public libraries and if I do not I risk losing patrons and support.
I understand that not everyone will follow one of the paths that I laid out above, but many will. Human beings are creatures of habit and enjoy following the leader. There is probably something embedded into our DNA that makes us this way.
The problem with following the hype and trend of the moment is that it is usually fixated on something that worked well for one particular library and that it does not translate well to other libraries. When I lived in Portland, ME I felt like my library was focused on what happened everywhere else and the idea that “if they’re doing, we should be heading that way too.” In reality, Portland was its own very unique community that needed a specific set of programs and services. A huge part of why I moved to the Chattanooga Public Library in 2013 was because they were looking (and still do) at their programs and services on a hyperlocal level. Programs like DEV DEV, The 4th Floor, Makeanooga, and many more worked and continue to work because they are programs for that community, not programs that were copied/pasted from what someone else in public libraries was doing.
Why are we at where we are now? I believe that social media, large organizations, and large publications have led the charge towards public libraries focusing outwards towards everyone else in the profession instead of inspiring those in the profession to think for themselves and focus inward on their communities. A culture of “here’s how to be successful with your public library in 5 easy steps” combined with ego boosting catchphrases like “rock star librarian” have not helped us but instead presented public libraries with the path of least resistance.
How do we change the conversation?
We need more public librarians out there willing to share their stories about how their focus on a hyperlocal level is benefiting their public library and their community. To start, I recommend following the work of librarians and libraries in New Zealand and Australia. You can do that by starting here with this Twitter list that I have compiled. The work done by the people and organizations is focused, inspiring, and uplifting.
Share through any platform that you feel comfortable with. I personally would like to see an increase in public librarians writing more and maintaining their own blogs or Medium profiles
Remind each other that our communities come before everything and to keep the message positive. Support and reminders from other public librarians is one way that we can spread the message that we need to focus our work locally.
Ditch the hype. Don’t copy and paste. Focus on your Community. This is what I believe to be the path forward.