Benson Memorial Library, Community Building, ebooks, Libraries, Library Director, Technology

When The Circulation Has Gone: Helping Your Community Understand the Worth of the Public Library in the Modern Age

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What’s this that you see above? I call this the Benson Memorial Library circulation scorecard. What this circulation scorecard is doing is keeping track of our overall circulation from January 2010-Present. I could go back even further (we have the records) but I kept it at 2010 for the time being. I use it as guide to see what we’ve done, what we’re doing now, and how it relates to each other. Is our circulation up? Is our circulation down? If either one of these situations is the case, why is that? This scorecard is a nice and handy way to check up on all things related to circulation.

I don’t think that any library’s circulation number should be the number by which the library is judged, ranked, understood, etc. Every library’s circulation number by day, month, or year will first depend on the library that community serves. Is your community one that loves to visit the public library? If so, you can expect your circulation to represent that. In our service area of 14,904 (based on 2016 State Library stats), having 5,269 circulations in the month of September was a good month for us. A total circulation number of 5,269 for one month may look horrible to another library that serves a larger area or it may look shockingly amazing for a smaller area. That number looks just about right for us. This number will look different for everyone. It is up to you at your own level to interpret and understand that number.

As I said above, I don’t think that any library’s circulation number should be the number by which the library is judged or understood, but here’s the kicker. This circulation number is a big deal to a lot of people. To those people, a public library is a place which loans out materials to people in the community. When a person has this belief, the best way they can understand how their public library is doing is to see this number. With that said, yes, the circulation number is an important number for the public library.

But as the world changes and the way we read, watch, and look for information or media moves towards the internet or something digital, our circulation numbers are set to look like they’re decreasing. They are. Let’s face it: people don’t come in and borrow books on how to do things/fix things/research things anymore. They Google it or they go right to YouTube where they can get a step by step video. I’m a librarian, and this is exactly what I do. Why do I do this? Because this is the quickest, easiest, and probably the most efficient way of doing things these days.

So, as the title of this post asks: what do we do when the circulation has gone? If our circulation numbers decrease, we need a different way of sharing the value of the public library with the community. With that said, here are some ideas that I’m having these days.

CIRCULATE OTHER STUFF

This seems to be the big thing of the moment: fishing poles, museum passes, and gadgets galore, libraries are branching out and lending out things that you may not have seen in libraries before. One library in my region, the Oil City (PA) Library is doing just that. They call it the Cool Stuff Collection. Adding these unique items to your collection may draw more people into the library and help boost your circulation.

THE PUBLIC LIBRARY AS AN EVENT SPACE

This is a great one. Public libraries all around the world have amazing spaces, and one of the best ways we can show off that space and bring people into the library is by offering great programs. There are so many libraries out there doing this and I could provide hundreds of examples. Here’s one of them: the Darien Library in Connecticut. Their schedule is always packed full of great programs any day of the week. When a library focuses on public events, the attendance at these programs as well as the number of events held at the space becomes a great statistic to share with your community.

THE DIGITAL STUFF

The digital stuff, most of which is probably offered through your website, is another way to show the value of the library. While they’re no longer all the rage, eBooks are still around and are used by a segment of the population. Showing off the circulation of eBooks can boost your circulation number but it can also be used to show your community the changing nature of how we read.

My favorite “digital stuff” statistic these days is the number of connections we have to our wifi network and the number of logins we’ve had on our public computers. What have I noticed? That our wifi connections are going up while our public computer logins are stagnant or going slightly down. Yes, there is still a very strong need to offer public computer access, but as the cost of devices (laptops/tablets/and the big one, phones) comes down and more people are able to access them, I think we’ll see the public library become more and more of a spot in the community that offers free (and hopefully reliable and safe) wifi for everyone.

The title of this post was inspired by this most excellent jam

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Benson Memorial Library, Libraries, Library Director

Library Stuff That I Am Proud Of

I don’t blog much about what I’ve been up to at the Benson Memorial Library because every time I sit down to do it everything ends up sounding so boring that what I was up to in libraries in the past. I mean, what can top The 2nd Floor at the Chattanooga Public Library? We had a freakin’ arcade there!

When it comes to being a library director, my life is very different than it was when I was involved in Youth Services yet at the same time there is a whiff of familiarity in this job. No matter what I’m doing in libraries, I find that the common thread that connects everything is that I am advocating constantly for services for our community members. That’s really the core of it all….trying to get a safe and fun spot for teens is the same as figuring out a way to get my employees better pay and benefits. No matter what I’m doing, the end goal is always to make the community where I live a stronger place.

All of this hit me when I was putting together our yearly fund drive. You’ll see the end result of that work in the two images at the top of this post. While I was in Chattanooga I learned a lot about the value of the numbers we collect and how they help tell our story to the community. Our numbers at the Benson Memorial Library so far this year (Jan 1-Aug 31) blew me a way so I shared those with our community. It was great to finally send out these Patron Fund Drive letters last week and I look forward to seeing what the community thinks about the Benson Memorial Library once they read up on what we’ve done recently.

Here’s a few other things that we’ve done that I am most proud of. It may not be as fancy as getting a 3D printer in the library or something like that, but I think that the work we’ve done here so far is pretty awesome and I sure am proud of it.

  • June 2015-August 2016: 82058 items have been circulated
  • January-September 28 2016: 40698 visitors to the library
  • June 2015-Present: 313 free events held at the library
  • Renovated the front steps: The sandstone steps were in dire need of repair, and this summer we did just that; we not only got them fixed, but we made some repairs to them that will help them last for many more years.
  • Weeded the entire collection (yes, all of it) in order to reorganize most of the library and give the shelves space so that we can update our collection to fit the needs of the community today.
  • Got some grants to help with quite a few things: building improvement, Youth Services, programming, and more.
  • Updated most if not all of the library policies
  • Updated our Employee Personnel Policy and got 2 months maternity/paternity leave for employees.
  • Decreased our yearly health care costs by $5000-$8000 and increased benefits for the individuals on our plan (they went from a $500 deductible down to a $0 deductible)
  • Kind of sort of restarted the Friends of the Library group (it’s a long story, but we’re getting there very slowly) and ran 3 successful book sales.
  • Hired 3 new employees (two youth services folks, one all purpose staff member who I’m hoping will become our future local history guru)
  • I was asked to join two boards: Titusville Regional Literacy Council and the Titusville Senior Center. These help the library keep in touch with two key demographics and gives us a great chance to work with these organizations to make sure we are helping out everyone in our community.
Libraries

#teenlibrarymakestuff program

Artwork by Portland Public Library Teen Aprille Marie

One of my favorite things that happened this summer was the #teenlibrarymakestuff program that was a collaboration between my library and the Darien Library in Connecticut.

The program had a rather simple setup:

This summer submit your drawings, sculptures, photos, comic sketches, paintings, and more to the Darien Library/ Portland Public Library Tumblr art display depository. Darien Library and Portland Public Library in Portland, Maine are joining forces in this virtual teen art show.  Share your works with other teens from around New England.  Just simply bring us your art and we’ll photographic it into a curate-tion sensation!

I’m happy with the final results from the program.  It’s great to see neat, original stuff put together by teens.  At my library, we have these works up on our digital signs.  This allows us to take the submissions from this program and put them out into a never ending art show.

Visit the Portland Public Teen Library Tumblr here
Visit the Darien Library Teen Tumblr here