Information Today: A Day In The Life, Libraries

Introducing “A DAY IN THE LIFE”, my new column at Information Today

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Soy un escritor! I am a writer! I really like taking on new challenges in life. Blogging, journaling, and writing articles here and there were the first part in a challenge to myself to prove that I can write. Here’s the next level: I’m now a columnist for Information Today.

My column, titled A DAY IN THE LIFE, is me talking with other librarians about inspiration, technology, management, and more. I believe that the best things in the library world come from the little moments where you’re having a chat with someone over a meal or a beer, not from some big conference or paper telling you exactly what to do. My aim with this column is to be the written equivalent of that: me talking to some great people about some great ideas. I want you to feel like you were a fly on the wall listening in, leaving with a heart full of inspiration

I’ve also really enjoyed working with the folks over at Information Today over the past year on my four part feature TALES FROM THE LIBRARY TRENCHES. When you find it easy to work with someone or a group of people, you stick with them. I’m sticking with the folks at Information Today.

My column won’t be available online free to read, so I recommend that you subscribe to Information Today. You can do that by clicking here. The folks over there do a great job, so supporting them is highly recommended.

 

 

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Libraries, Portland, ME, Technology

“If you could rule the world today, what’s the first thing you would do​?​”

I’m excited to share this project which was worked on in the Portland Public Teen Library in February 2011 by Justine Denny.

CREDITS
Produced by Justine Denny, a University of Southern Maine (USM) Media Studies senior for an Audio Production II course assignment; the class was taught by Jessica Lockhart.

With great gratitude for the voices of random youth at The Telling Room, and the Portland Public Library’s Teen Zone, both in Portland, Maine.

Music: Where Is the Love? by The Black Eyed Peas

Books, Libraries

The Library Marketing Toolkit by Ned Potter

I was honored to be asked by the most excellent Ned Potter to be part of his amazing new book, The Library Marketing Toolkit.  I’ve always been a fan of Ned’s ideas on library marketing and have been really enjoying the information in the book over the past few days.  Even cooler is the website, which provides even more library marketing case studies for you to explore.

You can pre-order the book here if you’d like

Information about the book:
The Library Marketing Toolkit will be published in July 2012, by Facet Publishing. This website acts as a companion to the book, as well as a stand-alone marketing resource.

To quote the blurb, the book is: “A toolkit of ideas to inspire action. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. 

The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales.

This is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.”