I was honored to be asked by the most excellent Ned Potter to be part of his amazing new book, The Library Marketing Toolkit. I’ve always been a fan of Ned’s ideas on library marketing and have been really enjoying the information in the book over the past few days. Even cooler is the website, which provides even more library marketing case studies for you to explore.
Information about the book:
The Library Marketing Toolkit will be published in July 2012, by Facet Publishing. This website acts as a companion to the book, as well as a stand-alone marketing resource.
To quote the blurb, the book is: “A toolkit of ideas to inspire action. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas.
The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales.
This is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.”