Benson Memorial Library, Community Building, ebooks, Libraries, Library Director, Technology

When The Circulation Has Gone: Helping Your Community Understand the Worth of the Public Library in the Modern Age

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What’s this that you see above? I call this the Benson Memorial Library circulation scorecard. What this circulation scorecard is doing is keeping track of our overall circulation from January 2010-Present. I could go back even further (we have the records) but I kept it at 2010 for the time being. I use it as guide to see what we’ve done, what we’re doing now, and how it relates to each other. Is our circulation up? Is our circulation down? If either one of these situations is the case, why is that? This scorecard is a nice and handy way to check up on all things related to circulation.

I don’t think that any library’s circulation number should be the number by which the library is judged, ranked, understood, etc. Every library’s circulation number by day, month, or year will first depend on the library that community serves. Is your community one that loves to visit the public library? If so, you can expect your circulation to represent that. In our service area of 14,904 (based on 2016 State Library stats), having 5,269 circulations in the month of September was a good month for us. A total circulation number of 5,269 for one month may look horrible to another library that serves a larger area or it may look shockingly amazing for a smaller area. That number looks just about right for us. This number will look different for everyone. It is up to you at your own level to interpret and understand that number.

As I said above, I don’t think that any library’s circulation number should be the number by which the library is judged or understood, but here’s the kicker. This circulation number is a big deal to a lot of people. To those people, a public library is a place which loans out materials to people in the community. When a person has this belief, the best way they can understand how their public library is doing is to see this number. With that said, yes, the circulation number is an important number for the public library.

But as the world changes and the way we read, watch, and look for information or media moves towards the internet or something digital, our circulation numbers are set to look like they’re decreasing. They are. Let’s face it: people don’t come in and borrow books on how to do things/fix things/research things anymore. They Google it or they go right to YouTube where they can get a step by step video. I’m a librarian, and this is exactly what I do. Why do I do this? Because this is the quickest, easiest, and probably the most efficient way of doing things these days.

So, as the title of this post asks: what do we do when the circulation has gone? If our circulation numbers decrease, we need a different way of sharing the value of the public library with the community. With that said, here are some ideas that I’m having these days.

CIRCULATE OTHER STUFF

This seems to be the big thing of the moment: fishing poles, museum passes, and gadgets galore, libraries are branching out and lending out things that you may not have seen in libraries before. One library in my region, the Oil City (PA) Library is doing just that. They call it the Cool Stuff Collection. Adding these unique items to your collection may draw more people into the library and help boost your circulation.

THE PUBLIC LIBRARY AS AN EVENT SPACE

This is a great one. Public libraries all around the world have amazing spaces, and one of the best ways we can show off that space and bring people into the library is by offering great programs. There are so many libraries out there doing this and I could provide hundreds of examples. Here’s one of them: the Darien Library in Connecticut. Their schedule is always packed full of great programs any day of the week. When a library focuses on public events, the attendance at these programs as well as the number of events held at the space becomes a great statistic to share with your community.

THE DIGITAL STUFF

The digital stuff, most of which is probably offered through your website, is another way to show the value of the library. While they’re no longer all the rage, eBooks are still around and are used by a segment of the population. Showing off the circulation of eBooks can boost your circulation number but it can also be used to show your community the changing nature of how we read.

My favorite “digital stuff” statistic these days is the number of connections we have to our wifi network and the number of logins we’ve had on our public computers. What have I noticed? That our wifi connections are going up while our public computer logins are stagnant or going slightly down. Yes, there is still a very strong need to offer public computer access, but as the cost of devices (laptops/tablets/and the big one, phones) comes down and more people are able to access them, I think we’ll see the public library become more and more of a spot in the community that offers free (and hopefully reliable and safe) wifi for everyone.

The title of this post was inspired by this most excellent jam

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Libraries

“The Importance of Connecting” over at the State Library of Queensland Blog

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A panoramic view of the first level of the State Library of Queensland. This is probably my all time favorite entrance to a library. It perfectly blends the outside world with the inside world of the library.

I was super honored to be asked by the State Library of Queensland to write a guest blog post for the new blog. I got a chance to visit their amazing library in November 2015 and I was blown away! Not only is the building amazing, but the people working inside it are some of the kindest, most forward thinking people I have ever met.

Here’s my favorite part from that piece, and you can read the rest of The Importance of Connecting here.

Just look at your local library and the slate of public events happening there: story time, crafts, book groups, and public art events. The specifics of these events are what bring people into the library, but it is the connection to each other that is the important thing that community members take away from these events.

These connections come in all forms: the parent who meets another parent at a story time and is able to share the joys and frustrations

Benson Memorial Library, Community Building, Kids, Libraries, Library Director, Management

Library To-Do List: 2017

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EXPAND OUR LOCAL HISTORY/GENEALOGY OFFERINGS
Titusville, PA has a wonderful and rich history (for a glimpse of it, just read this). As our local public library, I believe that we should be doing as much as possible to make that history accessible to our everyone in the community. To date, we’ve done a few things to increase awareness of our great history. Jess Hilburn started up a blog to share some great local stories she digs up in the Titusville Herald Archives. We’ve got the Titusville Herald archive online for in library use. But in my opinion we’ve got to do more, and slowly but surely we are getting there.

A partnership between the library, the Titusville Historical Society, Drake Well Museum and Park, and the Titusville Alumni Association came about in 2016 and resulted in the beginnings of the Titusville PA Heritage Connection, a website/digital portal that aims to bring all of our organizations together in one online space to make it easier for people to find what they’re looking for. While the site isn’t anywhere near complete, the fact that we have it up and the framework is there is a step in the right direction. A big thank you to our Clarion University of PA intern Kerry Neely for her help in getting this set up!

UPGRADE OUR INTERNET CONNECTION
Living and working in Chattanooga, TN was pretty great and one of the big reasons for that was their gig fiber internet connection. Speeds were fast, reliable, and the excitement of having something so state of the art created such a positive buzz in the community which led to some great things being tried out to make Chattanooga TN a better place for all.

Since moving to Titusville, PA, I’ve been wishing we’ve had that kind of thing to spur some excitement. Our internet options here in town are lacking, and the ones we can connect to have average to terrible service. HOWEVER, I hope to change that in 2017. To my excitement, I discovered that the town does have fiber internet lines in a few places. After some conversations with people around the community and others in the state, I found out that THERE’S FIBER LINES SURROUNDING THE ENTIRE BENSON MEMORIAL LIBRARY. Here’s a beautiful image of that fiber line coming right down in front of the library and turning right down our alley. Wow.

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In 2017, I’m gonna do my best to get us connected to these fiber lines so that in the future we can offer better internet access to our patrons. I don’t know how this will look, I don’t know how much this will cost, and I don’t know if I’ll fully succeed, but I’m going to try. As far as I know, we’d be the second institution in Titusville to access this connection (the University of Pitt at Titusville is the first) and the first public space to offer high internet speeds. Like I said above, we’ll see, but for now I’m gonna dream big and try out something that’s potentially huge for our community.

PROGRAMS, PROGRAMS, PROGRAMS

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Yup, these are my kids Aero and Finn at a library program. They come to a lot of them because they have a lot of fun and they enjoy getting to hang out with other kids. That’s what it is all about!

One of the big things that libraries do best these days is to offer educational and fun programs for all ages. In 2016, we’re going to have offered 320 programs that were attended by over 8,000 community members. That’s not bad for a public library that has a service area of around 14,000 people.

2017 is gonna bring a lot more of that and hopefully in larger numbers. I can’t and won’t take my foot off of the gas pedal when it comes to programming in libraries. We have to constantly be offering something to our community members. Programs are unique to libraries and something that we do very well. Story times and after school clubs work best for our younger audience, while nighttime events and musical performances work well for our adult and senior citizen crowd. We plan on having more of those throughout the year.

DO MORE TO ESTABLISH THE LIBRARY AS A COMMUNITY SPACE
One of the best things public libraries have going for their is their space. Most, if not all of us, have amazing buildings in centrally located areas. These buildings are one of our biggest assets. They do some of the simplest things that a library can do: provide space, warmth, comfort, and adventure. I’ve been thinking and speaking about this idea for a few years, and in 2017 I hope to do more to make that idea more cohesive and understandable to everyone out there.

STAY POSITIVE
No matter what we face directly in front of us in 2017, we have to remember that there is love and support all around us. Take a look around at your online social networks, groups like EveryLibrary, and your local community organizations that support the library. Take a moment and look at the community members you serve on a daily basis at your library. All of these groups and all of these people believe in the work that you do. I’m going to do my best to keep that up front in my head and my heart in 2017. I urge you all to do the same.