First and foremost, if you’re not using social media to connect with your community then you should stop everything right now, set up social media accounts, and spend some time every day connecting with your community. I’m not the first or the last person to say this, and if you need any further inspiration, I recommend checking out David Lee King and all of the great things he has to say about all things social media + libraries.
If you are (and you probably are), I’m sharing the above screenshots as an example of what I think is a very good way to talk to your community using social media. To break down the details of how we do it here at the Benson Memorial Library, read below:
- We tried Facebook, Twitter, and Instagram as our main social media feeds. Facebook by and far worked the best with the community. Instagram gets some likes and enough to update it every once in awhile. Twitter does nothing for our library.
- We have three (of eight total) staff members who check our Facebook page. One person is in charge of scheduling most of the posts. The other two fill in posts from time to time. All of us will answer questions directed to the library or comment when the library is tagged.
- One of my daily duties is to quickly browse the local Facebook groups: the ones that talk about local issues, the ones that advertise events, and the buy/sell/trade groups. If I spot something that can be helped by the library, I will respond with a comment, tag the library, and inform one of our staff members to respond to the inquiry. This is how we got the screenshots that you see above.
- One of our staff members will use their account or the library Facebook account to respond to any comments. We do so in a way that introduces us, who we are, and what we can do. We always leave contact information in our comments so the community member can follow up outside of Facebook if they choose to do so.
What it all boils down to is something very simple: get your library out there where your community gathers (and yes, Social Media is a place where people gather!) and talk to your community. When you do, great things and connections will happen and your library and community will grow stronger because of it!